Safety Essentials
​​Safety Essentials® is a next-generation training program designed by the Health and Safety Council® to deliver essential safety knowledge through a learner-centric approach.
Built on evidence-based instructional design, it combines engaging content, flexible delivery formats, and proven adult learning theories to enhance retention and real-world application.
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​As Product Manager, I guided the product design, marketing, and messaging of the program, ensuring each element showcased the program’s strengths. My work positioned Safety Essentials as an industry-leading solution for owners, contractors, and personnel, highlighting its flexibility, efficiency, and unwavering commitment to elevating safety standards.​
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See select components of the product design here.
The Industry Standard Contractor Safety Orientation
This promotional video introduces Safety Essentials® as the next-generation safety training solution, highlighting the program’s flexibility, efficiency, and evidence-based design, positioning it as the industry’s benchmark for elevating workplace safety standards.
Credits:
Creative Direction & Content Development - Iman Morsy
Video Production & Motion Graphics – Eddie Mejía
The Safety Essentials Suite brings together a comprehensive set of training solutions designed to deliver critical safety knowledge through engaging, learner-focused experiences.
Built on evidence-based instructional design and grounded in real-world practices, the suite includes the core Safety Essentials® program, the annual refresher course - Safety Essentials® Enhancer, and Safety Essentials® Elements, a series of general safety courses.
Together, these offerings provide flexible, scalable solutions that strengthen retention, improve on-the-job performance, and elevate safety standards across the industry.
Each pillar of the Safety Essentials® Suite has its own distinct style, reflecting the unique purpose of each product, yet all share a cohesive visual and messaging identity. This unified approach ensures that every interaction, whether through training, tools, or promotional content, feels unmistakably part of the Safety Essentials® brand. The videos above were produced to introduce three of the suite’s flagship offerings at their launch.
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Credits:
Creative Direction - Iman Morsy
Video Production & Motion Graphics – Eddie Mejia
A selection of Safety Essentials® social media graphics from multiple campaigns, each tailored to its audience and message while maintaining the suite’s cohesive visual identity.