FRANKLY
A system for proactive diagnosis, patient advocacy, and the prevention of Lyme disease. Created by the inaugural class of the Masters of Health Communication Design program at Thomas Jefferson University in collaboration with Coforma and the Health+ Lyme Disease Program
Check out our feature on lymedisease.org
Improving diagnostics with a fun, memorable brand
Frankly aims to accelerate the Lyme diagnostic process by empowering users with awareness, proactive testing, and community. Frankly traverses the gap between the physical areas where people are exposed to tick-borne illnesses and digital space where they can track symptoms, find support, and build advocacy with their medical care providers.
Frankie the Frog, the Frankly mascot, can help replace the durable myth of the bull’s eye rash associated with Lyme. Since frogs are natural predators of ticks, Frankie helps people see ticks and Lyme disease in a larger ecosystem of climate, community, and care.
Frankly in the physical environment
Ticks are everywhere, and so is Frankly. Signage at places like beaches, parks, and campgrounds remind people to check for ticks and include a QR code that leads to a website with Frankly products. The audience targeted by this is active and outdoorsy, so they are likely to see these signs when they go hiking, take a day trip to the beach, or while spending a day in the park.
Frankly, it’s better than the rest
Frankly aims to be in places where ticks are least expected. As warmer months emerge and Millennials and young families with low-Lyme literacy frequent beaches, parks, festivals, and sporting events, their risk of life-altering tick bite increases. Frankly’s outdoor kiosks allow people to pick up tick tests at popular summer outings to help prevent Lyme disease and accelerate the path to receiving a diagnosis.
Digital consumers spend 2.5 hours on social media platforms every day. Frankly’s multi-channel social media posts and advertisements create awareness around Lyme disease by informing the public about tick-borne illnesses. This also creates an opportunity for users to explore Frankly's product line and web platform.
According to Adweek, 63% of Millennials and 57% of Gen Z who remember an Earth Day campaign from the last year made a purchase from a brand that promoted it. Given our audience’s eco-conscious behaviors, a marketing push on social media tied to Earth Day is an effective way to reach them.
Frankly’s tick test empowers users to be proactive about their health. The test provides users with everything needed to remove a tick and test for Lyme disease, including tweezers, a resealable bag, and a secure shipping container.
Users will receive their results within two days of shipping it off, giving them the information they need to take control of their health.
Frankly preventive products
Frankly offers a range of products such as all-natural tick repellent socks and wristbands in various colors and styles for users to practice safety in a fun way.
